We try to do our best but it’s not always so easy to film everything correctly. Luckily we have the post production to fix those issues.
An issue that I’m usually facing is that there’s a logo of a certain brand in the picture that the client doesn’t want. Then it’s up to us to remove that logo in After Effects.
Sometimes it’s easy to clean that up, but there’re situation when it’s not so easy. But essentially it always comes down the the same technique.
The first step we have to do is track the camera movement. Then the second step is to hide the logo. In that second part, we usually look for a similar spot that hasn’t got the logo. For example, when the logo is on a wall, we take a piece of that wall which hasn’t got any information on it. Then drag that piece on top of the logo to hide it. And because we are working with video, we use the camera tracking to make the piece of wall stick on the logo.