We Recreated the Apple AirPods Max Promo Video
Yannick and Lorenzo recreate the Apple AirPods Max Commercial in Cinema4D. Follow their creative process and how they make a 3D animation.
3D Product Videos
Some products like the Apple AirPods Max look amazing when shown in 3D for their advertisement. There's no better way to get the cleanest look for your product. No stains, no dust, no nothing.
However, getting a realistic look of your product is challenging. The more details you have, the more work you're gonna have to put into modeling. But what's also challenging is getting the right textures. These are the materials your products are made out of.

Materials, Textures and Bump Maps
By looking at a material we instantly get a sense of how heavy it is. But with chrome and plastic laying so close together, it's often very tricky to get the right look. This is probably the biggest mistake; creating a chrome material, but you end up with a plastic look because it doesn't feel heavy enough.
And then there're textures. These are essentially materials with a specific pattern like cloth, wood or metal. Such textures need imperfections, a pattern that is not predictable.

And then there're of course bump maps. This is sort of an extrusion of the 3D model's surface. When creating cloth fabric, the hairs need to be 3D as well and not just a flat pictures that's applied to your model.
Storyblocks Video
Big thanks to Storyblocks video for their support. Luckily we don't have to make everything ourselves. Don't reinvent the wheel; save time and money with beautiful 4K stock clips, After Effects templates, Premiere Pro presets, overlay effects and so much more. Download unlimited video assets for a single price per year.
Jordy Vandeput
Founder of Cinecom · 2.75M+ subscribers on YouTube
Jordy Vandeput is a Belgian filmmaker who has taught practical filmmaking to millions through Cinecom. He breaks professional techniques down into clear, repeatable steps you can use on your very next project.
1 comment
Thats so epic!! Great job guys!