Nobody starts a YouTube channel with the idea to grow big. I uploaded my first video to YouTube in August of 2007. It was a video about how to create and animate titles in Adobe Premiere Pro. Without knowing I already started what would become Cinecom today.
A couple of months later I would upload another video and when I had some spare time or got bored, I would make another video. Not looking at the amount of views or subscribers, I just did something.
It took me until the summer of 2015 to finally realize that there might be potential in the channel. I had just hit 10,000 subscribers and decided to upload weekly from that moment. Having this upload schedule meant I had to think about content, branding and a little bit of management. Exactly 1 year later I celebrated having 50,000 subscribers and was able to hire Yannick to come and help me on YouTube.
It was at this moment that my YouTube channel turned into a business.
YouTube as a Business
YouTube is seen as a platform where anyone can upload videos and share with the online world. In essence that’s true, but it’s not just ‘anyone’ who appears on the Home page of YouTube. Most channels with a certain amount of following turn into a business, meaning they hire people, invest in equipment and space. At this point it’s not about the videos you create anymore, it’s about managing your business as well.
Creative people are usually not the business type kind of people. My parents where never self-employed, neither did I ever see anything in my surrounding about entrepreneurial. This makes it extra challenging to figure things out. But the more you try, the more you learn.